Premier League clubs spent £430million in the January transfer window, nearly double the previous record of £225million
New winter record for Premier League, according to analysis by Deloitte. Clubs spent £430million in the January transfer window, nearly double the previous record of £225million. Deadline day alone saw Premier League clubs complete deals totalling £150million, a new record for the winter window. Deloitte’s Sports Business Group estimates spending by Premier League clubs in the 2017/18 season to be a record £1.9billion, eclipsing last season’s record of £1.4billion.
LAPORTE AND AUBAMEYANG ARRIVALS
Brazil midfielder Philippe Coutinho moved from Liverpool to Barcelona after five seasons at Anfield, while Chelsea’s wantaway Spanish striker Diego Costa left for Atletico Madrid. Manchester City spent £57m on Athletic Bilbao defender Aymeric Laporte and Pierre-Emerick Aubameyang signed for Arsenal for £56m. And Liverpool got in early to line up the costliest deal of the month, signing Virgil van Dijk from Southampton for £75m. Partner Dan Jones said: “Premier League clubs have taken the opportunity to refresh their squads in January before the decisive phase of the season. International trade has flourished, with the highest ever January gross overseas outlay in Premier League history (£260m), but also the highest amount of January receipts from abroad (£185m), with names such as Coutinho and Costa leaving the UK and Laporte and Aubameyang arriving from abroad.”
GROWTH OF FOOTBALL BUSINESS
“While another record-breaking season catches the eye, Premier League clubs’ expenditure continues to be well within their means in the context of revenue generated,” Jones added. “Estimated 2017/18 net spend of £755m represents just 17% of forecast 2017/18 Premier League revenue, in line with the average over the 15 years since the first transfer window in January 2003, as clubs’ increase investment in players in proportion to the overall growth of the football business.”
A new January transfer window record for player sales was also set, with deals totalling £340million, leaving net transfer expenditure at £90million. The winter transfer season usually sees the bulk of spending by clubs at the bottom of the league as they attempt to spend their way to survival from relegation, although the splurge seen in January is more akin to the summer window. Nearly two thirds of the gross expenditure was by the top six, while the bottom six accounted for about a fifth.
And Jones said: “Such is the level of competition for a coveted top-four position in the Premier League, as well as ongoing European battles, that top clubs have been willing to break with more traditional summer investment strategies to steal a march on their rivals mid-season, with several club transfer records being broken in this window.”