A look at the transfer dealings so far will tell you one thing; the Premier League’s big clubs are serious about next season. The transfer window is yet to open but money is already being spent like there’s no tomorrow.
Both Manchester clubs have already splashed £105 million between them, with that likely to double before that window slams shut.
Liverpool have spent big to secure Mohammed Salah’s signature while Chelsea, Arsenal and Tottenham have all been linked with big name signings of their own. Then there is Everton.
Last season’s ‘best of the rest’ the Toffees have often left it late before doing their summer transfer business. Financial constraints, poor management and an inability to get deals over the line quickly have caused that to happen.
However, backed by Farhad Moshiri’s millions, this year has been a different story entirely. The deals have been rolling in and plenty more appear to be on the way.
Jordan Pickford and Davy Klaassen both arrived on the same day for a combined total of £50 million; the former Sunderland man’s deal making him the third most expensive goalkeeper in history.
Sandro Ramirez is likely to join that pair following the U21 European Championships while Michael Keane, Gylfi Sigurdsson and a plethora of other names have all been linked with big-money moves.
To say it’s an exciting time at Goodison Park would be an understatement. Never has the Blues half of Merseyside seemed more cheerful. But how far will their ambition go? Everton may have to like it or lump it from here on out.
The rest of the Premier League now knows that Everton have money to spend and will be keen to test just how ambitious they are.
Already Swansea City are reported to be asking for up to £40 million for their star man Sigurdsson. Burnley will ask close to £30 million for Michael Keane. Many will question, and rightly so, if either player is worth such a fee.
In this modern era of ridiculous transfer fees, perhaps it’s a futile exercise to do so. The big clubs certainly don’t and if Everton want to be one, they will have to adopt a similar mentality.
For quite some time now their ambition has been to breach the top four once again and establish themselves among the footballing hierarchy. A lack of finance has stopped them doing so.
Now they have it, though, there is little standing in their way. Paying exorbitant fees for football’s best will have to become the norm, with little questions asked. It’s how Manchester City got themselves into the party.
With a top-level manager at the helm, Steve Walsh running the recruitment and an ambitious majority shareholder in Moshiri, the Blues have everything in place to finally break through that glass ceiling.
It will take a massive amount of money, and the ambition to spend it, to do so. If they do, a return to the top four could very easily be on the cards.